How Avessia works

A simple, label-first process designed to help you interpret personal care products with more confidence.

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Start with what is printed on the product

Avessia begins with the ingredient list on the product label.

Instead of treating barcode-linked product data as the source of truth, Avessia is designed around the ingredient list actually shown on the product you are holding.

Ingredient matching

After a scan, Avessia matches the detected ingredients against its reviewed ingredient dataset.

This helps turn a long list of unfamiliar names into information that is easier to understand.

From ingredient list to product summary

Avessia combines ingredient-level information into a product-level assessment designed to support consumer choice.

Results are presented in clear product language such as:

Better Choice
Discretion Advised
Avoid Product

Where relevant, you can also review ingredient-level detail for additional context.

Personalised to your selected concerns

Avessia lets you select concern areas that matter to you, such as skin sensitivity or fragrance-related concerns.

These settings can influence how product-level results are presented so the app feels more relevant to your needs.

Keep track of products in your Shelf

Your Shelf gives you a simple saved list of products you have scanned, so you can revisit them later without turning the experience into a social feed or recommendation platform.

A practical consumer tool

Avessia is designed to help consumers interpret ingredient labels using published information and Avessia’s internal methodology.